It’s Tomorrow! - Strategic Design Studio Branding

We are a strategic design studio based in Mexico City, founded by Diego Olguín, MDes. We create work that brings color, joy, and social good into the world through bespoke branding and product design.

Our visual identity is inspired by the bright, creative future we believe can exist if we design it together. In a world where brands become homogenous and repetitive, we wished to stand out by embracing an eclectic, ever-evolving color palette. Concurrently, we developed a hand-drawn logo that broke paradigms of construction and composition, making it a statement of hope for a better, more flexible tomorrow. We believe we can start making that future happen today.