Pawpins - Dog Accessories Branding & Product Design

Pawpins is a dog accessories brand based in Montréal, Canada, founded by Mexican marketer Anakaren Collantes. The brand’s hero products: the Pawpins, are soft pins that can be applied to personalize the Pawpins Collar in various ways.

It’s Tomorrow! was tasked to design and develop both the visual identity and the products themselves, encouraging us to flex our product design capabilities at the Studio. The brand is conceived for dogs as its first audience, using a main color palette that can be perceived by their eyes. The logo was created by smearing peanut butter into paper to create the characters in the wordmark, and rearranging them in dynamic ways to give the VisID variety and dynamism