Argato - Mezcal Rebranding

Argato is an artisanal mezcal from Buenavista de Cuéllar, Guerrero. Produced by maestros mezcaleros Salvador Landa and Mario Uribe, and founded by Isra and Rio Landa, aiming to create the most balanced mezcales in the market, sold in Mexico and the United States.

It’s Tomorrow! was called to remake their branding after renaming their brand from Argento to Argato. They wanted to take this opportunity to refine and better balance the wordmark after working with another studio in the past. They wished to keep the same essence, just polished to meet their needs. The rebranding also entailed an expansion on the color palette, which evokes luxury and quality, aligning with the brand’s aim to create a balanced and tasty mezcal drinking experience.