ABOUT US
Where does the name 'It's Tomorrow' come from?
It was the end of November in New York City; me and my friend Kian were watching Wicked at the Times Square AMC. Halfway through the movie, after the tearjerker Oz Dust Ballroom scene, and Galinda & Elphaba become friends, the former exclaims with excitement, 'Look! It's Tomorrow!' after noticing the sun coming up and realizing they spent the whole night getting to know each other. While watching it, something clicked in my brain, and there and then I knew I had found a name to accompany and englobe my creative mischiefs.
Our beliefs and motivations:
It's Tomorrow! encapsulates the optimism, joy, vibrancy, and care that I want to imbue in our design & creative projects. I want to bring more color and beauty into the world, and to create a platform that connects my work with great brands, progressive platforms and awesome creatives around the world.
It's Tomorrow! is for the bold, for the unafraid to stand out, and those who are ready to build a brighter future through their ideas. The future is already here; let us be your partner in designing a better one.
We are currently looking for projects in the following industries: Food & Beverage, Arts & Culture, Hospitality and Education.
Not in these categories, but looking to make the world a better place with your ideas? Hit us up and let us help you do it.
Meet our founder: Diego Olguín
I'm a designer and creative director with over 11 years of experience in the creative field. I have extensive experience working across multiple facets of design, including architecture, branding, content creation, event planning and production, marketing, public relations, design research, trendhunting, interior design, furniture design, exhibition design, and academia. This multidisciplinary background enables me to approach projects comprehensively, integrating insights from various fields to deliver innovative and cohesive solutions.
I believe designers should always strive to leave the world a better place than they found it.
I got my Bachelor's Degree in Industrial Design from CENTRO in Mexico City, and my Master's in Design Studies from Harvard University Graduate School of Design.
I've worked at Sebastian Errazuriz Studio, Wanted Design, Architecture + Information and Parsons School of Design in NYC, Enso in LA, and at The Branding People, CENTRO, Guateque, Sidetrack, Público, and FOAM in Mexico City.
Past clients include Google, Casa Cuervo, Meta, Indeed, Harvard GSD, OXXO, Devlyn, Harper's Bazaar, Mitsubishi Motors, and more.
Contact me at diego@itstomorrow.mx
