Curanderas - Mexican Bar Branding & Strategy

Curanderas is a new concept bar in Mexico City, inspired by the figure of the ‘curandera’: a woman and magic practitioner who cures people through natural potions and incantations.

It’s Tomorrow! created a magical visual universe for Curanderas, spearheaded by a hand-written wordmark, nature-inspired color palette, and equally hand-creafted sigils created from the characters in the logo. We also helped the team to develop the names and recipes for the cocktail menu.